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Sybil Boutique – Shopify eCommerce Redesign

eCommerce, Shopify, UX, Responsive Design

Completed at ZOMA Brand Agency

Platform: Shopify

Redesign of an Irish boutique’s Shopify store to better reflect a more luxury, high-end brand positioning. Improved the mobile UX, visual hierarchy, and product discoverability; creating a clearer path to purchase.

CHALLENGE

The Challenge

  • Existing design felt visually crowded

  • Limited visual hierarchy on product pages

  • Mobile experience lacked refinement

  • Brand positioning did not reflect a premium boutique identity

MY ROLE

My Role

  • Redesigned homepage, collection, product, and cart templates

  • Refined typography system and spacing for stronger hierarchy

  • Improved mobile responsiveness across breakpoints

  • Enhanced product detail clarity and call-to-action visibility

  • Structured layouts to increase whitespace and visual balance

STRATEGY

Strategy

Elevating the Brand:

  • Introduced increased whitespace

  • Simplified layout structure

  • Refined type scale and alignment

  • Balanced imagery with negative space

Improving Product Discoverability:

  • Clearer product grids

  • Improved filtering layout

  • Better hierarchy on product details

  • Stronger CTA contrast and placement

Mobile-First Optimisation:

  • Simplified stacking order

  • Improved tap targets

  • Reduced visual clutter

BEFORE & AFTER

Before & After

Before
After

RESULT

Result

The redesign delivered a more cohesive and elevated digital experience aligned with Sybil’s boutique positioning. By improving visual clarity and mobile usability, the site now provides a clearer path to purchase and a more seamless shopping journey across devices.

sybil-ecommerce-website-design
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