top of page

Davcon - CMS & SEO Website

CMS, SEO, UX

Completed at ZOMA Brand Agency

Platforms: Figma, Wix Studio

Davcon Warehouse Machinery wanted to develop a website with a complex product catalogue and location-based SEO optimised for usability and conversions.

CMS website design for Davcon

CHALLENGE

The Challenge

  • Large product catalogue and content-heavy structure

  • Needed location-specific pages for SEO and user clarity

  • Balancing usability and discoverability for multiple product categories

  • Maintaining responsive performance across devices

MY ROLE

My Role

  • Created wireframes and interactive prototypes in Figma to map user flows

  • Designed reusable templates for product and location pages

  • Developed site architecture for SEO-friendly content hierarchy

  • Refined navigation for easy product discovery across regions

  • Optimized layouts for mobile and desktop

  • Ensured consistent branding across all pages

STRATEGY

Strategy

Wireframing & UX Planning:

  • Used Figma to prototype page layouts, navigation, and location-specific flows

  • Iterated on wireframes with client feedback before development

CMS & Content Strategy:

  • Built reusable, scalable templates for products and locations

  • Structured content hierarchy for SEO and clarity

Responsive Design & Usability:

  • Mobile-first layouts for readability and performance

  • Clear calls-to-action and optimised internal linking

RESULT

Result

Delivered a fully CMS-driven website that balanced complex content with intuitive UX. Location-specific pages across Dublin and Ireland improved SEO visibility, and reusable templates allowed the client to manage products efficiently.

bottom of page